Chrysal at SAF 2025: Proud Sponsor of the Outstanding Varieties Competition

Dear Floral Community,

What an inspiring week we had at the SAF Annual Convention 2025 in Phoenix, Arizona! From August 11–14, floral professionals from across the country came together to exchange ideas, reconnect, and celebrate innovation in our industry.

Chrysal was proud to be right in the heart of it—as the official Sponsor of the Outstanding Varieties Competition (OVC). This iconic showcase honors the very best in floral breeding and growing, and we couldn’t be more excited to have supported such a meaningful event.

A Quick Look at SAF 2025

The SAF Annual Convention is more than just a competition—it’s a powerful gathering of floral professionals, filled with insights, innovation, and connection. This year’s event in Phoenix brought together industry leaders to explore key topics such as sustainability, retail strategies, and emerging trends. From educational sessions to hands-on design inspiration, the energy was as vibrant as the blooms on display.

Celebrating Innovation & Beauty in Floriculture

The Outstanding Varieties Competition is a cornerstone of SAF’s annual convention. With over 100 varieties entered this year, the competition was fierce and the florals breathtaking. Each variety was judged on color, bloom form, commercial appeal, stem quality, and overall presentation—hallmarks of what makes flowers unforgettable.

We’re thrilled to congratulate this year’s winners:

Best in Show

• Bulb Flower – Moderna Dolce – Rosaprima

2025 Best in Class Winners

• Best in Class: Rose – Mamma Mia – Royal Flowers

• Best in Class: Garden Rose – Moon Dream+ – Dümmen Orange

• Best in Class: Spray Rose – Lady Ella – Eufloria Flowers

• Best in Class: Cut Gerbera – Gerbera Berra – Green Valley Floral

• Best in Class: Other Cut Flower – Tweedia Pure Blue – Green Valley Floral

• Best in Class: Chrysanthemum – Everest Blanco – Icon Selections

• Best in Class: Cut Bulb Flower – Moderna Dolce – Rosaprima

• Best in Class: Alstroemeria – Canyon – Continental Flowers

• Best in Class: Decorative Foliage – Hypericum Smiley Romance – Floral Chain Direct

• Best in Class: Breeder – Zavir – Icon Selections

You can explore the full list of winners here: OVC 2025 Winners

And catch event photos and commentary via Flowers and Cents coverage.

Why It Matters to Chrysal

At Chrysal, we believe in nurturing nature—supporting growers, florists, and retailers in their commitment to quality and sustainability. Sponsoring the OVC aligns with our mission to help flowers stay fresher, longer, and to celebrate the creativity and dedication that moves our industry forward.

This year’s competition wasn’t just about winning ribbons—it was about recognizing the innovation, effort, and excellence behind every bloom.

Until Next Time

We’re already looking forward to next year! Thank you to SAF for hosting such a vibrant event and to all the breeders and growers who participated. Your passion inspires us.

Juliana Gutierrez – Marketing Director, Chrysal USA