Stop Wilting Before It Starts: Simple Steps for Fresher Flowers

Few things are more frustrating than watching beautiful flowers droop before their time. Wilted petals, soft stems, and a tired appearance can turn a stunning arrangement into a disappointment.

In simple terms, it’s when more water is leaving the flower than it’s able to take in. Moisture escapes through petals and leaves, and if stems can’t replace it quickly enough, flowers lose firmness and begin to fade.

The good news? Wilting is preventable—and the solutions are simple. Here are a few steps you can take right now to help flowers last longer:

✅ Use clean tools and vases to prevent bacteria from blocking water uptake.

✅ Make a fresh, sharp cut to keep the stem’s water pathways open.

✅ Feed flowers properly with hydration solutions or flower food for balanced pH and nutrients.

✅ Store in cool conditions (34–38°F) and away from direct sunlight to slow water loss.

Every stem has the potential for a long, beautiful vase life. With the right care, you can deliver flowers that stay fresh, vibrant, and loved for days longer.

In our latest blog, Karli Nelson dives deeper into why flowers wilt and shares her 4 proven tips—plus product recommendations that make a real difference.